About Us

Discover

Meet Our Team

Learn more about our talented team members.

Wayne Plant
B.Sc(Hons-1st), M.Science

Founder and CEO

Wayne Plant, our business founder, is a qualified organic chemist and
chief scientific officer responsible for product research and development.

Brian Royes
B.A, DipFinPl

Investment Manager

Brian Royes is our director, business financial advisor and investment advisor.

Billy Moore
B.Science

Brand Ambassador

Billy Moore, the Queensland and Australian Rugby League legend, is our brand ambassador.

Paul Arnold
B.Pharm

Consultant Pharmacist

Paul Arnold is a qualified pharmacist and is our consulting pharmaceutical advisor.

Our Story

Micellar Haircare was founded by Wayne Plant, an organic chemist, to address the gap in effective hair aging solutions. Recognizing that hair growth and color are regulated by stem cells and influenced by factors like diet, stress, and environmental pollutants, we set out to create innovative treatments. We pioneered the use of nano-sized particles (30nm) made from organic, sustainable ingredients. These tiny particles penetrate hair follicles, delivering antioxidants to stimulate dormant stem cells, restoring pigmentation and growth.

Our commitment to Green Beauty principles ensures that our products are not only effective but also eco-friendly. We use low-energy, cold-process manufacturing techniques to maintain a low carbon footprint and minimal environmental impact. Our formulations are free from harmful chemicals, cruelty-free, and packaged in recyclable materials.

Micellar Haircare combines the power of science and sustainability to offer advanced, natural solutions for healthier hair. Join us in our mission to redefine beauty through innovation and environmental responsibility.

Our Vision

At Micellar Haircare, we are committed to creating more natural, eco-friendly haircare products that revitalise hair while protecting the planet. Our innovative products blend science and nature, providing confidence and radiance.

Our Mission

Our mission at Micellar Haircare is to lead the way as the premier provider of cutting-edge, scientifically advanced, and environmentally conscious anti-aging hair care solutions. We are dedicated to relentless research, development, and innovation as we strive to realize our vision of offering the most innovative and effective products in our quest to defy the effects of aging on hair.

Our Core Values

Scientific Innovation Excellence:
Commitment to pioneering scientific research and innovation to develop ground-breaking, evidence-based cosmetic solutions.
Environmental Stewardship:
Dedication to sourcing organic and environmentally friendly ingredients, implementing eco-friendly practices, and minimizing environmental impact throughout the supply chain.
Integrity:
Upholding transparency, honesty, and ethical standards in all aspects of business operations, from ingredient sourcing to product development and marketing.
Customer Empowerment:
Prioritizing the needs and satisfaction of customers by providing safe, high-quality, and innovative cosmetic products while empowering them to make informed choices about their haircare routines.
Sustainability Leadership:
Leading by example in promoting sustainability within the cosmetic industry, setting new standards for sustainable practices, and inspiring positive change across the sector.
Continuous Improvement:
Fostering a culture of continuous learning, innovation, and improvement to stay at the forefront of scientific advancements, environmental best practices, and customer expectations.

Organic · Sustainable · Innovative

The Micellar Difference

What sets Micellar Haircare apart is our unwavering commitment to excellence. Our products are more than just formulas; they are a culmination of organic goodness, environmentally conscious practices, and cutting-edge technology. From 100% organic ingredients to biodegradable formulations, we strive for perfection at every step.